The short answer
The card pays only if you chain 4 paid attractions it covers, plus the cruise and the transport, inside the same 72 hours. On the three days most visitors actually spend it loses by 52,01 EUR, and the reason is the two names missing from its list.
- The Van Gogh Museum and the Anne Frank House are not included. Between them that is 41,50 EUR you pay on top of the card, and they are the two most visited museums in the city.
- It is 15,64 EUR cheaper from the city than from a booking platform for the identical 72 hour card. The platform adds free cancellation and nothing else.
- Three categories, not two. Some places are free with the card, some give a discount instead, and some are simply out. The Heineken Experience is in the middle group.
- Nobody here has used the card. Every figure below is a published price, read on the day stated, and the sums are ours.
What it covers, and the two names missing from the list
The card covers more than 70 museums and attractions, a canal cruise with any of the major operators, a full day of bike hire and all GVB transport. That much is on the card's own sales page. What decides whether it is worth buying is not that list, it is the two places that are not on it.
What the card covers, with what each one costs on its own
| Place | With the card | Separately |
|---|---|---|
| Rijksmuseum | Free | 25 EUR |
| NEMO Science Museum | Free | 21,50 EUR |
| Moco Museum | Free | 19,95 EUR |
| A'DAM Lookout | Free | 16,50 EUR |
| One canal cruise, any major operator | Free | 16,49 EUR |
| Stedelijk Museum | Free | not priced here |
| Rembrandt House Museum | Free | not priced here |
| Zaanse Schans windmills | Free | not priced here |
| A full day of bike hire | Free | not priced here |
| GVB trams, buses, metro and ferries | Free | 10 EUR |
Swipe to see the rest of the table.
What the card covers comes from the labels the city puts on each venue's own listing: Free with the I amsterdam City Card, Discount with the I amsterdam City Card, or no label at all. Read on iamsterdam.com on 29 October 2026.
What it does not cover, and what the city's own listing says
| Place | Its label on the city site | You pay |
|---|---|---|
| Van Gogh Museum | Tickets Available | 25 EUR |
| Anne Frank House | Tickets Available | 16,50 EUR |
Swipe to see the rest of the table.
What the card covers comes from the labels the city puts on each venue's own listing: Free with the I amsterdam City Card, Discount with the I amsterdam City Card, or no label at all. Read on iamsterdam.com on 29 October 2026.
On the city's own website every venue has a listing and every listing carries a label. The Rijksmuseum, Moco, NEMO, the Stedelijk, the Rembrandt House and A'DAM Lookout all say “Free with the I amsterdam City Card”. In the same carousel, on the same page, the listings for the Van Gogh Museum and the Anne Frank House say only “Tickets Available”, with no card label at all.
What it costs, from the city and from a platform
The price falls steeply with length, which is the one genuine argument in the card's favour. A one day card is 67 EUR a day and a five day card is 28 EUR a day, so the longer cards ask much less of you per day to break even.
Official prices, Total Experience card
| Length | Price | Per day |
|---|---|---|
| 1 day (24 h) | 67 EUR | 67 EUR |
| 2 days (48 h) | 94 EUR | 47 EUR |
| 3 days (72 h) | 115 EUR | 38,33 EUR |
| 4 days (96 h) | 130 EUR | 32,50 EUR |
| 5 days (120 h) | 140 EUR | 28 EUR |
Swipe to see the rest of the table.
Card prices and the two variants read in the purchase configurator on iamsterdam.com on 29 October 2026. Transport fares from gvb.nl the same day, 2026 column. A'DAM Lookout from adamlookout.com the same day. The Rijksmuseum, NEMO, Moco, Van Gogh, Anne Frank and canal cruise figures are ones measured for this site on their own pages.
A children's card, for ages 4 to 17, is 40 EUR whatever the length, which changes the arithmetic for a family considerably: it is a flat fee against a set of museums that mostly charge children something.
Whichever length you pick, the price is only half the question. The other half is what you were going to spend anyway, and that is a sum worth doing before you buy rather than after.
The sum, three ways
Every figure here is a measured price. The entries come from each museum's own page on this site, the cruise is the cheapest of the six operators we priced, and the transport is GVB's own 2026 fare.
The three days most people actually spend
| Item | Separately | Covered by the card |
|---|---|---|
| Van Gogh Museum | 25 EUR | No |
| Anne Frank House | 16,50 EUR | No |
| Rijksmuseum | 25 EUR | Yes |
| One canal cruise | 16,49 EUR | Yes |
| Three days of GVB | 21,50 EUR | Yes |
| Paying separately | 104,49 EUR | |
| The card, plus what it leaves out | 156,50 EUR | |
| Difference | 52,01 EUR worse with the card |
Swipe to see the rest of the table.
Card prices and the two variants read in the purchase configurator on iamsterdam.com on 29 October 2026. Transport fares from gvb.nl the same day, 2026 column. A'DAM Lookout from adamlookout.com the same day. The Rijksmuseum, NEMO, Moco, Van Gogh, Anne Frank and canal cruise figures are ones measured for this site on their own pages.
That is the itinerary most people are actually describing when they ask whether the card is worth it, and on it the card loses by 52,01 EUR. Two of the five lines are the ones it does not cover, so you buy the card and then buy those tickets anyway.
Three days spent only on what the card covers
| Item | Separately | Covered by the card |
|---|---|---|
| Rijksmuseum | 25 EUR | Yes |
| NEMO Science Museum | 21,50 EUR | Yes |
| Moco Museum | 19,95 EUR | Yes |
| A'DAM Lookout | 16,50 EUR | Yes |
| One canal cruise | 16,49 EUR | Yes |
| Three days of GVB | 21,50 EUR | Yes |
| Paying separately | 120,94 EUR | |
| The card | 115 EUR | |
| Difference | 5,94 EUR better with the card |
Swipe to see the rest of the table.
Card prices and the two variants read in the purchase configurator on iamsterdam.com on 29 October 2026. Transport fares from gvb.nl the same day, 2026 column. A'DAM Lookout from adamlookout.com the same day. The Rijksmuseum, NEMO, Moco, Van Gogh, Anne Frank and canal cruise figures are ones measured for this site on their own pages.
Here it wins, and it is worth being precise about by how much: 5,94 EUR over three days. That is the reward for visiting four museums, taking a cruise and using the trams throughout, having given up the Van Gogh and the Anne Frank House to do it.
How much you have to do for it to pay
There is a clean way to put the threshold. The cruise and the transport are worth about 37,99 EUR of the 115 EUR three day card, and they come with it whatever you do. That leaves 77,01 EUR to earn back from entries.
The included attractions we have priced average 20,74 EUR each, so you need 4 of them in 72 hours before the card starts paying for itself, on top of using the cruise and the trams. Four museums in three days is a real holiday for some people and a forced march for most, and that is the honest answer to the question.
The other version, which is easier to buy by mistake
There are two cards and the purchase page offers them side by side.
The two variants
| Card | What it is | Transport |
|---|---|---|
| Total Experience | Unlimited access to everything the card covers, with GVB public transport included | Included |
| Explorer | You pick 3, 5 or 7 activities from the same list, and public transport is not included | Not included |
Swipe to see the rest of the table.
Card prices and the two variants read in the purchase configurator on iamsterdam.com on 29 October 2026. Transport fares from gvb.nl the same day, 2026 column. A'DAM Lookout from adamlookout.com the same day. The Rijksmuseum, NEMO, Moco, Van Gogh, Anne Frank and canal cruise figures are ones measured for this site on their own pages.
The Explorer card drops public transport entirely, which matters more than it sounds: GVB is 10 EUR a day and 21,50 EUR for three days in 2026, so taking it out removes one of the few parts of the card that everybody uses. If you are choosing Explorer because you only want three specific places, price those three tickets first. That comparison usually settles it in a minute.
Card prices and the two variants read in the purchase configurator on iamsterdam.com on 29 October 2026. Transport fares from gvb.nl the same day, 2026 column. A'DAM Lookout from adamlookout.com the same day. The Rijksmuseum, NEMO, Moco, Van Gogh, Anne Frank and canal cruise figures are ones measured for this site on their own pages. Platform price, rating and review count from the Viator API on 29 October 2026, against the official price read the same day. Nobody on this site has used the card.
Questions people actually ask
Is the I amsterdam City Card worth it?
Only if you chain four paid attractions that the card covers, plus the canal cruise and the transport, inside the same 72 hours. On the three days most people actually spend, which include the Van Gogh Museum and the Anne Frank House, the card works out 52,01 euros worse than paying separately, because those two are not in it and you pay for them anyway. On three days spent only on what it does cover, it wins, but only by 5,94 euros. It is a card for a specific kind of trip, not a default saving.
Does the I amsterdam City Card include the Van Gogh Museum?
No. On the city's own website every venue listing carries a label, and the Rijksmuseum, Moco, NEMO, the Stedelijk, the Rembrandt House and A'DAM Lookout all say Free with the I amsterdam City Card. The Van Gogh Museum listing says only Tickets Available, with no card label of any kind. Its ticket is 25 euros and you pay it on top of the card.
Does the card include the Anne Frank House?
No, and for the same reason: its listing on the city's site carries no card label either. The ticket is 16,50 euros and it has to be bought from the museum directly, on its own release schedule. Between the Van Gogh and the Anne Frank House, a visitor who wanted to see both is paying 41,50 euros that the card does nothing about.
How much is the I amsterdam City Card?
Officially 67 euros for 24 hours, 94 for 48, 115 for 72, 130 for 96 and 140 for 120, with a children's card at 40 euros for ages 4 to 17. Those are the prices in the city's own purchase configurator. The per day figure falls sharply with length, from 67 a day on the one day card to 28 a day on the five day one, which is the real argument for the longer cards.
Is the City Card cheaper on the official site or on a booking platform?
On the official site. The same 72 hour card is 115 euros from the city and 130,64 on the booking platform, so the platform is 15,64 euros more expensive for an identical product. The one thing the platform adds is free cancellation. If you are certain of your dates, there is no reason to pay the difference.
Does the I amsterdam City Card include public transport?
The Total Experience version does, on all GVB trams, buses, metro and ferries, and the night bus is included too. The Explorer version does not: it lets you pick 3, 5 or 7 activities and leaves transport out entirely. For reference, GVB charges 10 euros for a day ticket and 21,50 for three days in 2026, so transport is worth roughly a fifth of the three day card.
What is the difference between the Total Experience and Explorer cards?
Total Experience is unlimited: everything the card covers, as often as you like, with public transport. Explorer is a fixed quota of 3, 5 or 7 activities from the same list and no transport. The quota version only makes sense if you know exactly which few places you want and intend to walk, and at that point it is worth pricing those same few tickets separately before buying anything.
Is the Heineken Experience included in the City Card?
Not free, no. It sits in a third category that is easy to miss between the other two: the card gets you a discount there rather than entry. The same goes for Stromma's open boat tours. So when a page says a card covers more than 70 attractions, it is worth checking whether the one you care about is a free entry or a percentage off.
About this guide
Written by Diego Fresno, who spent five days in Amsterdam in November 2018 and publishes this guide independently. Checked for this page: the card prices, the two variants and the children's rate in the purchase configurator on iamsterdam.com on 29 October 2026, and what the card covers from the label the city puts on each venue's own listing. A'DAM Lookout's entry from adamlookout.com and the GVB fares from gvb.nl, both the same day and both the 2026 column. The Rijksmuseum, Van Gogh, Anne Frank House, NEMO, Moco and canal cruise prices are ones measured for this site on their own pages. The platform price, rating and review count from the Viator API the same day. Not checked: what the card is like to use, because nobody here has had one. There is no account of queues, of the app, or of whether a venue honoured it on the day. The sums assume you would otherwise pay full adult price at every door, which is the fair comparison but not the cheapest one: some of these museums run discounted hours. Two of the included places in the table, the Stedelijk and the Rembrandt House, have not been priced here, so they are listed without a figure rather than guessed at. Corrections sent to hola@diegofresno.com get published, not quietly edited. About the author.
